They needed to modernize their UI, and fast.
Problem 1
With a formidable array of features developed at an impressive cost-efficiency, enabling their product to be priced at a fraction of the industry leader's, the organization experienced steady sales, yet harbored aspirations for a more commanding market stance. Consequently, as an integral facet of their growth strategy, an imperative arose for a comprehensive revamp of their user interface, embarking on a transformative journey towards enhanced user experiences.
Problem 2
In the year 2014, the organization had not yet adopted the Microsoft Office Ribbon, an established style standard that had been introduced eight years earlier—an epochal timespan in the rapidly evolving realm of technology, where advancements emerge with remarkable celerity, rendering this delay akin to several decades in terms of technological progression.
Problem 3
Furthermore, their interface featured icons imbued with an outdated aesthetic, lending an air of antiquity and contributing to an overall cluttered visual composition. The most vexing aspect, however, manifested in the form of customer grievances, as users expressed frustration in locating features that were, quite literally, situated directly within their field of view—a disconcerting dissonance between expectation and reality, impeding seamless user interactions.
